Entrepreneurship

Business Growth

ONeill & Bergado’s 4 Straightforward Questions to Uncover Your Business Why

I suppose there’s never been an easy time to be in business.  It’s tempting to look at the current economic situation and cite all the things working against business owners right now. And Google helps with that… My internet search this morning lent me the following statistics: You can relate to at least one of these stats, no doubt. In fact, if you’re experiencing major financial hurdles right now, I’m more than happy to sit down to talk with you about some possible paths forward: |(408) 775-7790  But has it ever been smooth sailing? When you think back to your first year in business, or your fifth year, or your tenth … there were still struggles then, too. The business ownership circle is truly made up of a family of survivors through hard times. So there’s got to be a constant, driving force to keep you in the game, no matter what. Early on in your entrepreneurship journey, you probably spent time uncovering your business “why”. That process turned into your overarching mission for your San Francisco Bay Area business that probably held you steady through the ups and downs. Is your “why” still driving you forward in business today? I’d posit that your “why” today is more important than ever. Here’s why I think it’s worthwhile to uncover your business why all over again… ONeill & Bergado’s 4 Straightforward Questions to Uncover Your Business Why“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson In every season of business ownership, remembering the reason you’re in business is often the push you need to keep. going. But knowing your “why” isn’t a one-time thing — you’ve likely discovered this by now. It’s an ongoing journey.  Research shows that businesses that take the time to uncover their business why — and have a strong sense of purpose as a result — tend to do better even when the economy is down. A 2019 study by Harvard Business Review found that companies with a clear purpose grew three times faster than their competitors over a 10-year period. That’s a good incentive, but I’m talking to you as a human being here as well. At the end of the day, your San Mateo business is not just about making money. There’s so much more to be had than dollars and cents. So let’s talk about how to uncover your business why and bring your business’s purpose back to the forefront of your daily decision-making. A purpose that stays the same in the face of ever-changing circumstances, giving you stability and inspiration that lines up with what you really believe in. Here are four straightforward questions to get you going… 1) Why did you start(up)? Take a moment and remember why you started your business. What got you excited about it? Was it a problem you wanted to solve, something you loved doing, or a change you wanted to make?  2) What kind of impact do you want to make? Business has the potential to make a real difference. What kind of impact do you want your business to have on your community, your city … the world? Think purpose beyond profits here. 3) What are you good at? Think about what you’re really good at and how it fits with what your business is trying to achieve. Using your strengths to work toward your “why” doesn’t just make your business better – it provides a framework and boundaries around your purpose. 4) How can you say it simply? Now put all of these answers into words. Create a simple statement that tells your team, customers, and everyone else why your business exists. This exercise might seem overly simplistic, but I actually think there is value in that. The point here of uncovering your business why is to get down to the most foundational roots of why you’re doing what you’re doing. Filtering through your years of business history to find that foundation is work enough … so keeping the process simple should be freeing. And freedom is really what we’re after here. The freedom that comes from knowing what you’re about, keeps you steady in the rolling tide of economy and culture. Now that’s worth the effort, for you and your San Francisco Bay Area business. Here’s to the future, and the past that will get you there, Patti ONeill and Gale Bergado

Business Growth

Leadership and Empowerment for Business Owners: A Story

Let me begin by noting, if you were looking to file for the Employee Retention Credit this year, heads up that the IRS isn’t processing any new claims through the end of the year.  This is an effort to keep you out of hot water if you shouldn’t be claiming the ERC and to crack down on any questionable claims resulting from aggressive marketing for it. Now, with the September 15 business tax deadline behind you, you can take a short breath before the next one (coming up on October 16 if you filed an extension).  But of course, business owners don’t always have the luxury of taking a long breath. Particularly if you’re responsible for many aspects of daily operations. And that can lead to problems. Burnout is a common issue for business owners. If you’re feeling it creeping in, you’re not alone. Many San Francisco Bay Area owners and managers find themselves overwhelmed with daily tasks and, more problematic, losing sight of the bigger picture. The impact is both personal and corporate: exhaustion, decreased productivity, and even a decline in the business’s overall success. The goal of my note today is to give you ONE thing to change to help turn that ship around. Or if you’re not yet feeling the onset of burnout, let’s talk about one way to prevent it. So here it is: embrace staff empowerment in the leadership of your business. Leadership and empowerment go hand-in-hand, but to do that, you have to stay out of the weeds when it comes to daily business management. Here’s a little story to illustrate my point… Leadership and Empowerment for San Francisco Bay Area Business Owners: A Story“Don’t tell people how to do things, tell them what to do and let them surprise you with their results.” ― George S. Patton In the heart of a bustling city, there lived a renowned composer who conducted an orchestra known for its great potential. But this conductor began to grow dissatisfied with his orchestra’s performances, noting errors from his musicians that he himself would never make. So during the next concert, he left his post at the podium to hover behind the first violinist, pointing out the musical dynamics that were being missed as she played. The violinist’s notes faltered, and the whole strings section began struggling to stay on tempo. The maestro rushed back to the podium and snatched up his baton to try to restore rhythm. But then he noticed a trumpet player struggling to keep up. He hustled over to bombard the player with unsolicited advice on breath control. The once-confident brass section’s notes wavered. Running back up front, he waved his hands frantically to restore order. But the flute solo was approaching, so he tiptoed forward to whisper instructions. When she tripped up slightly on a particularly delicate trill, the conductor suddenly jerked the flute away and played the solo himself. With each meddling gesture, the music limped along as the orchestra struggled to find cohesion and cadence. At the end of the performance, the audience responded with uncomfortable shuffling and polite but hesitant applause. As this practice continued over time, musicians began to drop out, ticket sales declined, and once-loyal audience members lamented the day that the conductor stepped off the podium. The moral of the story here is obvious: Empowering others is empowering yourself. You need to lead from the front, with the full picture in view, which your team desperately needs to stay on mission. Good leadership is marked by the practice of empowerment. Instead of trying to lead each musician individually, the conductor could have empowered each section’s first chair musicians to coach the rest of their sections. Trust your team to handle their responsibilities and provide them with the guidance and resources they need to succeed. Steve Jobs, the co-founder of Apple, understood the connection between leadership and empowerment. He once said, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”  Jobs recognized that by trusting and empowering his team, he could tap into their creativity, leading to the creation of countless groundbreaking products and a company leading the way in technology innovation. Leading this way is better for your business, and your sanity. Need a coach to help you identify areas where you can delegate your San Mateo business and financial management tasks? Let’s talk:(408) 775-7790  Helping you lead from the front, Patti ONeill and Gale Bergado

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