Business Budgeting

Business Growth, Business Tax Planning

Business Budget Basics San Francisco Bay Area Owners Should Follow

Well, it’s now *officially* spring. Of course, that means the end of those cold winter months and the start of warmer, longer days, but it also means the possibility of disruption and stormy weather (especially in the south this week). And while we sure do love those flowers, we haven’t had much time to stop and smell ‘em. Especially now that we’re less than a month away from the April 18th deadline (yes, you read that right – it’s the 18th this year, because of a DC Holiday, Emancipation Day, on the 15th).  But, we are still aiming for the 15th as the deadline, so it’s important to get your documentation to us right away. Time to get that appointment booked before those flowers start wilting: Patti (408) 241-4100  Gale (408)775-7800 On a perhaps better note, the SBA announced the additional deferment of principal and interest payments for existing COVID Economic Injury Disaster Loan (EIDL) program borrowers for a total of 30 months deferment from inception on all approved COVID EIDL loans.  That spells relief (and flexibility) for small business owners affected by the pandemic and the recent supply chain and inflation difficulties during a growing economic recovery. However note well: the interest is still racking up (albeit at a very reasonable rate). But this may mean some flexibility for your San Francisco Bay Area business’s budget (do you even have one?) … which is what I’m talking about today. I want to take a look at some best practices around it all and how to implement them in your SMB. Let’s roll Business Budget Basics San Francisco Bay Area Owners Should Follow “It’s clearly a budget. It’s got a lot of numbers in it.” – George W. Bush Lacking a budget in your personal life is like driving without a map. In business, lacking a budget is worse than that – it’s more like trying to drive at night with no map and no headlights. So, in the interest of helping you avoid a dangerous road in your business, let’s continue our series on personal versus business money management by focusing on budgets. How does making a business budget differ from a personal one and what do you need to consider when making one? Alike but differentWhether for your household or for your company, there are certain things that have to go into any kind of budget. You know the things that give the basic details of money coming in and going out. So you want to make sure the numbers will not only keep the lights on but keep everything running. Pretty simple. You also assemble both kinds of budgets with similar optimism: That stock for your personal portfolio is going to do well or that new piece of equipment for the business is going to produce a big ROI. And of course, you hope you’re right … Still, it’s important to keep the two kinds of budgets separate and distinct for various reasons – not the least of which are your biz banking, your taxes, and your legal liability should money troubles arise. Let’s get to work. Talking businessKeep some key points in mind as you build your business budget: This is just an overview that scratches the surface – we’d be happy to go over your numbers and talk about each of these more. Projections: Forecasting is generally more important in a business budget than in a personal one. This is where you lay out your expectations for your operation, such as future sales and P&L. If you’ve been in business for a while, build off the last few years’ numbers. If you’re just starting out, use industry averages. It’s also good to break these numbers out by slices of time, like by quarter or by the half-year, as well as annually. Costs: These items are going to vary a lot more than on a personal budget, but some are similarly stable: rent, for example. Some of your other fixed business expenses might include accounting and legal services, equipment leases, and insurance. Your variable business costs can change frequently. Production and supply costs come first to mind these days when you think of dollar figures that are getting harder to predict. We’re all in a tough boat with that one (in fact, boats are where a lot of our supplies are, waiting to make port …) Costs of maintaining a staff can be fixed or variable, considering raises, layoffs, and teams you may need temporarily for special projects. Other expenses in your budget might be one-timers, like moving offices, but your budget has to account for those too. Income: Everybody’s favorite part of the budget is the part that tells you the cash you’re bringing in the door no matter the source. You use this figure to see your profit at a glance – and watch this like a hawk. Additional details might include the price of your products and services. “Income” can also include money you borrowed to finance short-term projects, but you do have to shift this debt fast to the “costs” side when it’s time to start repaying a loan. Another category here is “cash on hand.” Like the name says, it’s your liquid reserve to keep you going in lean times. Got a customer incentive program? You can also add details here in your budget about how you increase cash on hand. Now put it to useYou’re not going to do budgets for long before you see trends in your business. Bottom line hurting? Look how the light bill went up but you never increased the cost of your service. Look at how those sales spike and dip in the same months every year. These trends can come into focus when the numbers are right in front of you. Questions become clearer, too. Do you need to raise prices, or can you lower them? What products or services should you push harder or cut completely? What ROI do you need to hire three new people? Why so much on staplers? The push-pull of running a business keeps

Business Growth

Cutting Costs in Your San Francisco Bay Area Business Right Now

Though things might be tight economically for your San Francisco Bay Area business, keep in mind, cutting corners can become a real issue. Take for example fake reviews that are so pervasive online. Some business owners are tempted to buy reviews to get their product or service seen online. If you’ve ever done that or been tempted to do that, let me just say: DON’T.  If Google catches it, they’ll not only flag the review, they’ll tank your website rankings. And now, the Federal Trade Commission is proposing to slap big fines on businesses that do it (up to 50k for each fake review… YIKES!).  I also saw during the pandemic that business owners were falsely collecting PPP and ERC loans to get a free handout from the government when they didn’t actually need it. The IRS is on the hunt for those kinds of people right now — look at this 53 million in PPP fraud case in north Texas.  What I’m getting at here is you don’t have to choose these routes to help your business in difficult times. And even though times continue to be difficult financially, there are options for you to help your business survive the inflationary chokehold on it. That’s where I want to go today. Instead of cutting corners, let’s talk about cutting costs and helping you find your way right now. Cutting Costs in Your San Francisco Bay Area Business Right Now“The slightest adjustments to your daily routines can dramatically alter the outcomes in your life.” – Darren Hardy Nobody needs to remind us small-business owners that we’re yet again in tough times… still dealing with inflation at about 4% year over year, coupled with nagging and sporadic supply-chain problems and all the other troubles that go with having your own company. Tough times often mean tough decisions. If you have to make cuts, where and how do you decide to do that — for the good of your company, your staff, and yourself? The following are some areas you should consider. Cutting Costs Tactic #1: Pricing Let’s look at the other side of the coin for a second: raising prices. I know what you’re thinking, but raising prices doesn’t raise eyebrows like it did a few years ago. The key question that remains is: Raise by how much?  Before you calculate your own new higher average costs and just slap that down across the board, ask yourself: Do you stand out? What makes you special? Why should your customer pay you? Special services are worth more, and customers know it. Loyal customers will pay more, too — for a while. What’s your competition’s price point and range, and how does it compare with yours? If yours is higher, don’t automatically assume that you have to match your competitors’ deals. Do you offer your customers something the other guy doesn’t? (Be honest.) What do you offer that draws in most of your new customers?  When raising prices, do it gradually and be upfront with customers about price hikes. People will put up with more if they’re kept informed.  It’s possible that maybe your product line needs a revamp. Low sales figures are your first obvious sign of a poorly performing product. Other signs include marketing costs that are too high or price points that are too low. Also watch for bad customer reviews.  Cutting Costs Tactic #2: Making shifts with suppliers Lately, these folks seem intent on hiking prices at will. You may also be dealing with years of consolidation, another ingredient for our perfect storm.  Suppliers may have a lot of companies wanting their goods right now. What if you don’t negotiate with suppliers but their other customers do? You can wind up with poorer products or service with higher prices as your supplier makes up for deals they cut with your competitors. Before you negotiate with suppliers, though, set a price in your head that you’re willing to pay. Double-check that your payment record is good and learn all you can about your suppliers’ expenses. (Wholesale prices are easing but still went up 2.3% in the past year.)  Cutting Costs Tactic #3: Looking at your staff If it comes to this point, there’s probably more arithmetic in reducing pay/hours than any other cost cutting. Who does what and for how long? Who could do each other’s jobs for less money? Communicate with your team that keeping the lights on is more important than temporary payroll reductions; you might even find one or two people willing to volunteer cuts.  Other moves:  Cutting Costs Tactic #4:Examining additional areas Recurring costs. Rather than utilities and other necessities, these are your subscription services that get renewed automatically, usually every month. If forgotten, they drain a lot of cash. Review them frequently.  Insurance. This cost could change year to year — and auto-renewal might be costing you too much for coverage you don’t need anymore. You can also likely save by bundling coverages.  Supplies. Ordering online has made saving money in this category easier. Amazon’s subscribe and save service is one example of how you can find cheaper prices for a galaxy of stuff and even cheaper shipping when you bundle deliveries. Deciding where to make cuts in your San Francisco Bay Area business is tough, especially if it comes down to having to drop some of your staff. I’m always here to help, answer questions, and offer ideas. Don’t hesitate to reach out:  (408) 775-7790 Cheering you on, Patti ONeill and Gale Bergado

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